Search Engine Marketing - Pay Per Click
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Search Engine Marketing, also known as "pay-per-click' is one of the most powerful marketing tools for small businesses. It's considered by many to be 'Direct Marketing On Steroids' and one of the few targeted marketing solutions where customers come looking for exactly what you have to offer. This deceptively simple advertising medium is easy to set up, quick and also easy to waste a lot of money on if not done correctly. Similar to gambling, if you don't know what you're doing, you can get lucky but most people end up losing their shirts.
Anke Corbin will help you set up your campaign correctly; spend only what you can afford; bid correctly; select the right keywords and automatically edit out the wrong ones; set up simple test grids; write advertising copy that sells; create effective landing pages; track your customers; measure and improve
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