Top 5 Reasons People Don't Buy

Following are the top five reasons people won’t buy your product or service, in no particular order:

1. They don’t want it.
2. They don’t need it.
3. They don’t understand it.
4. They don’t value it (note this is similar to, but quite different from, “They think it’s too high-priced”).
5. They don’t know about it.

The last one dooms most small businesses.

6. Someone may want, need, understand, and value what you offer… but if they have no idea you exist, you’ve failed at marketing.