Top Cause of Small Business Failure

A lack of sales is the top cause of small business failure. Quick, name the last business that went out of business because it had too much business. Possible, but not likely.   Most businesses collapse because their expenses exceed their revenues, and a shortage of incoming money can usually be attributed to a shortfall in sales. Still, what causes the low numbers?   Simple answer: ineffective marketing.   Either the business isn’t doing enough marketing or the marketing isn’t effective.   The moral here: Test and track all your marketing. Keep at it consistently, even when you think you don’t need the business.